So much of its attention came via former President Donald Trump’s account. is plateauing, meaning it can no longer rely on new users to bolster its reach. Twitter makes up just 0.8% of the digital ad market globally, and its user base in the U.S.
Most of Twitter’s revenue comes from targeted advertising, and its rate is growing at a slower pace than even Snap Inc. (Maybe we can turn our timelines green?)įor as much influence as Twitter has on the media, Hollywood, and in sports - it’s not close to the money-making machines that Facebook, Google, Apple, and Amazon are. Twitter is even looking at charging users for an “undo send” option and profile customization. Tweetdeck is a great free feature, but it’s unlikely that many users will be willing to pay for it. And though Tweetdeck allows accounts to schedule tweets throughout the day, so do third-party services like Hootsuite and Echobox.
Considers subscription tweetdeck unique content update#
Its viewing experience is better than Twitter’s, but the recent update to Twitter’s desktop homepage narrowed that gap. Tweetdeck is most useful for viewing multiple streams at once. While Tweetdeck is helpful, most users likely won’t pay for it. Twitter is also considering charging users for Tweetdeck, a dashboard app that’s popular among company accounts. Could tipping on Twitter provide some competition? Not to single out any type of content, but OnlyFans is a success. Users would also pay for interactive videos and discussions with celebrities, athletes, influencers, TV hosts, and maybe even high-profile users like, wait for it, Alexandria Ocasio-Cortez. Popular accounts could charge followers, presumably a revenue share with Twitter, for a separate timeline and exclusive videos. While details are scarce, the idea has an upside.
is now building a subscription product to ease its dependence on advertising.Īmong the options Twitter is considering is a plan called “tipping,” the ability for accounts to charge followers for exclusive content. The list of pros and cons about Twitter is long, but one of the greatest benefits of using Twitter is the price.
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